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1. The Duty to Our Employees
Maximize the Individual Potential of Each Employee
> Recruiting and Promoting the Right People
> Coaching and Encouraging the Professional Development of Individual Capabilities
> Provide Continuing Performance Evaluation
> Encourage Employee Innovation and Change
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2. The Duty to Our Team
Create a Positive Working Environment
> Encourage Teamwork
> Recognizing and Rewarding Excellence
> Providing Competitive Pay and Benefits
> Fostering Continuous Two-Way Communication
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3. The Duty to Our Customers
Satisfy Our Customers
> Understanding the Customer's Vision and Strategies
> Continuing Improvement of Products, Service, and Value
> Anticipating and Meeting Customer Needs
> Building Effective Customer and Supplier Alliances
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4. The Duty to Our Enterprise
Growing Our Business
> Increasing Long Term Profitability
> Expanding Business and Customer Base
> Reinvesting in New Products, Services, and Support
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5. The Duty to Society
Practicing Ethical Behavior
> Performing Our Duties with Honesty and Integrity
> Embracing Mutual Trust and Respect
> Promoting Workforce Diversity and Culture Sensitivity
> Protecting and Caring for the Needs of the Community and the Environment