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1. The duty to our employees
Maximize the individual potential of each employee
> Recruiting and promoting the right people
> Coaching and encouraging the professional development of individual capabilities
> Provide continuing performance evaluation
> Encourage employee innovation and change
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2. The duty to our team
Create a positive working environment
> Encourage teamwork
> Recognizing and rewarding excellence
> Providing competitive pay and benefits
> Fostering continuous two-way communication
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3. The duty to our customers
Satisfy our customers
> Understanding the customer's vision and strategies
> Continuing improvement of products, service, and value
> Anticipating and meeting customer needs
> Building effective customer and supplier alliances
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4. The duty to our enterprise
Growing our business
> Increasing long term profitability
> Expanding business and customer base
> Reinvesting in new products, services, and support
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5. The duty to society
Practicing ethical behavior
> Performing our duties with honesty and integrity
> Embracing mutual trust and respect
> Promoting workforce diversity and culture sensitivity
> Protecting and caring for the needs of the community and the environment
